Apple's Own High-End Headphones Could Be Delayed

Lena Tucker
March 6, 2018

Apple is reportedly creating its own high-end, noise-canceling, over-ear headphones that will go toe-to-toe with Bose's QuietComfort offerings. Like the AirPods and the new smart home speaker HomePod, Apple is aiming the unannounced headphones to be priced for the high end of the market. However, people familiar with the plans indicate that the company has faced development challenges that might push back the release.

Apple's AirPods earphones have been a surprise hit. However, there are going to be complications if Apple does end up releasing the first headphone from its side.

AirPods have seemingly been a big success story for Apple.

Apple is planning to extend its audio-focused product lineup this year with the introduction of new over-the-head headphones, reveals a report by Bloomberg. Because Beats sell at a broader price range from $100 to $350, the new Apple headphones may not cannibalize Beats' margins, according to Bloomberg.

A pair of wireless headphones, to rival those produced by Bose, Sennheiser, and Beats itself, seems like a logical step for Apple. Within that category, wearable product sales, which include the Watch, AirPods, and Beats headphones, surged 70 percent a year ago, Apple said on a recent earnings call. Given their over-the-ear design, they will likely sound superior to the AirPods as well. On the contrary, the headphones are expected to follow the footsteps of AirPod and will feature a similar set of features as well. Researcher NPD Group said past year that sales of AirPods and Beats headphones gave Apple 27 percent of the wireless headphone market and nearly half the dollars spent on the category. With the Apple-branded headphones, we could see a similar pricing, but add a successor to the W1 chip and improved internals and you have a very capable audio package that customers would love to purchase.

Other reports by AllAboutTopnews

Discuss This Article