NBC Takes Gold as Most-Watched Network for First Time Since 2002

Jonathan Hernandez
February 18, 2018

NBC has said that it will sell more than $900 million in advertising on broadcast television, cable and digital platforms for the games.

ABC, CBS and Fox together averaged 9.5 million viewers Sunday night. US television viewership for Olympic Games held in the U.S.is typically larger because of the excitement generated by the Games' presence in the county.

The Saturday coverage was third for the week, averaging 21.394 million, 14.8 percent less than the 25.12 million average in 2014. Total audience delivery data will be available later today. Gross viewership, with streaming and NBC Sports, is at an average 23.0 million viewers.

In the time that's passed since NBC came out on top at the close of the 2001-02 season, the network has faced its fair share of struggles.

ABC's most-watched program was the first-year medical drama "The Good Doctor", eighth for the week, averaging 9.638 million.

"On behalf of myself and Mark Lazarus, chairman of NBC Broadcasting and Sports, we are enormously proud of everyone at NBC for achieving the milestone of becoming America's most-watched network for the first time in 16 years", said Bob Greenblatt, chairman of NBC Entertainment. ER averaged 22.1 million viewers, while The West Wing was averaging 17.2 million. All three cable networks aired 22 hours of programming for ratings purposes.

Coming off an initially weaker than expected performance, the Salt Lake City native put some history on the ice at the XXIII Winter Games in NBC's primetime as he pulled off a record shatter five clean quadruple jumps and one more with a touch. Telemundo averaged 1.11 million viewers to finish second for the 14th consecutive week after four consecutive first-place finishes.

ABC was the only Big Four network to bother with counterprogramming.

The "CBS Evening News" averaged 7.091 million viewers.

The USA team who won bronze pose on the podium during the medal ceremony for the figure skating team event at the Pyeongchang Medals Plaza during the Pyeongchang 2018 Winter Olympic Games in Pyeongchang on February 12, 2018.

Other reports by AllAboutTopnews

Discuss This Article