Jeep's Super Bowl ad is all about the end of the road

Randall Padilla
February 9, 2018

In the weeks leading up to the game, Facebook Watch released Tom vs Time, its new documentary series with the Patriots legendary quarterback Tom Brady.

For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing.

It's hard to think of a laundry detergent company finding a way to create a memorable ad, but with the help of David Harbour, Tide manages to make fun of ads for cars, beer, Old Spice and more while delivering a simple message: "It's a Tide Ad". However, a closer analysis shows that the benefits far outweigh the costs.

This year's Super Bowl ads tended to err on the side of caution and avoided politics. Luckily, most of these companies have a good sense of humor, so people watching the final football game of the season were treated to some pretty hilarious commercials. Brilliant as the execution is, we feel it would have been better if the sound track had been closer to the original Queen recording of "We Will Rock You". Remember, the US Bank stadium has 666,55 seats in total. Sunday night's game was no exception, with the Philadelphia Eagles' dramatic win over the New England Patriots getting a 47.7 overnight rating on NBC.

The Super Bowl's linear television ratings are down, but, as any one in the business will tell you, the media landscape is changing and the television set is only the most prominent of many screens to watch a mega-event like the Super Bowl on.

I'm a few days behind in commenting on this year's Super Bowl, and while I readily admit the outcome of the game made no difference to me, I did tune in to watch the commercials and the halftime show.

New England won last year's Super Bowl in a thrilling overtime victory over the Atlanta Falcons, drawing 111.3 million viewers on Twenty-First Century Fox Inc's Fox broadcast network.

The last post-Super Bowl entertainment telecast to deliver a bigger overall audience was NBC's February 5, 2012 edition of "The Voice", which averaged 37.611 million. NPR (National Public Radio) reported likewise on Monday.

"We have such a great group of guys, such a great coaching staff".

But the best commercials provided a mixture of wild production, values and humor. Now you may say that figure is far lower than the rating for the Super Bowl, how can I think that Tom vs Time is the victor of the Super Bowl ad war?

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