TCL announces the first soundbar with Roku's voice assistant

Nichole Vega
January 11, 2018

Besides TCL, Roku TVs will also get a flurry of brand new features that will wow the crowds at the CES 2018.

TCL, riding the wave of a growing North American presence which Chris Larson, senior VP, sales and marketing, said had placed it as the Number Two TV brand in the U.S.

Stepping into the more traditional territory, the C6 series of TVs all feature Android TV, 4K HDR displays and a Harman Kardon audio system with an integrated Circular soundbar at the base of the screen.

TCL also announced that it plans to be the first company to develop a smart soundbar under Roku's new Whole Home Entertainment Licensing Program.

The 6-Series will be available in 55- and 65-inch class models this spring. TCL's latest portfolio strengthens its reputation for picture performance with increased Contrast Control Zones for exceptionally bright whites and deep blacks, a new iPQ Engine for controlled and precise color reproduction, and high-dynamic range (HDR) Pro Gamma for impactful HDR performance in any environment.

The 6-Series will ship in spring 2018 in both 55- and 65-inch sizes.

The 6-Series also features Wide Color with NBP Photon technology for even more realistic colors and performance closer to the limits of human vision.

We recently learned that streaming company Roku is looking to branch out from TVs, and transition to smart assistants and systems. And, with more than 500,000 streaming movies and TV episodes, plus the best selection of music, sports, news, and more, TCL Roku TV is the flawless addition to any home theater.

TCL Roku TV will be debuting in North America this year.

It's also the first device that will have the Roku Entertainment Assistant built into it, which allows the soundbar to be controlled through voice commands. TCL ended 2017 as the #3 smart TV brand in the US, with all of its smart TVs powered by the Roku OS.

Journalists who walked out shaking their heads after a woeful Hisense CES press conference which kicked off with a speech in Chinese, were an hour later praising arch rival TCL who are now expanding into audio products with the Alto family. "By extending always-on voice and audio capabilities to the TV for more control and entertainment functionality, you'll enjoy a more immersive and convenient home theater", the company concluded.

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