New messenger app launches, letting companies chat to you — WhatsApp Business

Nichole Vega
January 20, 2018

This app also makes sure that the customers are talking to legit businesses. "Today we're launching WhatsApp Business - a free-to-download Android app for small businesses".

Do you see yourself using WhatsApp to run a business? Here's a quick look.

What can you do with WhatsApp Business? . WhatsApp Business, however, is meant to open a new channel of communication between businesses and their customers.

You can download WhatsApp Business via the Play Store. According to the official announcement, during the next few weeks it will be extended to the rest of the world.

The Business app will later be joined by an enterprise solution aimed at large businesses with a global customer base - like airlines, e-commerce sites, and banks, WhatsApp had said last fall. Some features of the WhatsApp Business App will be as follows.

On New Year's Eve, many users complained that WhatsApp was down.

To recall, Facebook-owned WhatsApp announced the presence of a standalone Business version of the instant messaging app. They can also create an automated greeting message.

"People will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam", the company said. WhatsApp users will know when they are being contacted by a business rather than an individual, as it will be listed as a business account. So, monetising these business accounts maybe the only way for the app to make any money.

WhatsApp is planning to confirm businesses over time, so look out for a green checkmark next to an account's name.

So what will WhatsApp charge for this Business app? . It started with a limited testing with BookMyShow and MakeMyTrip in India. Also, with message statistics, you can review the number of read messages and other data.

What about me as a user? Such businesses with accounts can use this tool to help keep up with massive high volume messages through WhatsApp more efficiently. All of the same features will remain, including blocking any numbers. It is also available in India.

Looking at the massive size of its user base, Facebook bought WhatsApp, in 2014 for about $19 billion. Remember WhatsApp is free and has no ads on the service, so it will need to look at new ways of monetising the app.

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