H&M Apologizes After "Racist Hoodie" Sparks Outrage Online

Nick Sanchez
January 9, 2018

If you didn't already hear, H&M dived headfirst into the deep-end of the problematic pool and photographed a black child model in the hoodie "coolest monkey in the jungle".

UK Labor Party lawmaker Kate Osamor tweeted that she was "totally shocked, dismayed to say the very least" by the image.

The Weeknd, however, is the highest profile celebrity to come out in opposition to the H&M campaign so far.

"We apologise to anyone this may have offended", said a spokesperson for the chain, in what African-American website The Root termed a "pithy, lukewarm apology".

Others on social media pointed out that two other sweatshirts in the same line, with one that said "survival expert", were modeled by white children.

Fashion designer Alex Medina, actress Niecy Nash and Karamo Brown of "Queer Eye for Straight Guy" cast were also critical of H&M. We have removed the image from all our channels and the sweater is no longer for sale in our stores.

"They removed the picture but are still selling the item. They should be ASHAMED OF THEMSELVES".

Someone else wrote: "No doubt the H&M monkey hoodie photoshoot was organised with completely innocent intentions but in today's outrage society you have to triple check everything you do".

This is not the first time that a major company has been skewered for using racist or insensitive advertising.

Other reports by AllAboutTopnews

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