Google unifies its payment platforms under the new 'Google Pay' branding

Lena Tucker
January 11, 2018

Google has announced that "Google Pay" will soon be everywhere. If you have purchased an ebook, entered your payment information in Chrome or purchased something in a store - you know what I am talking about.

Google Pay marks the fifth payment service the company, following on from Google Checkout, Google Wallet, Android Pay and Google Tez, which is a payment brand in India.

"With Google Pay, it'll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind", Bhat wrote. Google is also inviting developers to integrate Google Payment into their website and apps.

This will surely make paying for different Google services less confusing and users will not have to worry which app to use to pay.

In a company blog post, VP of product management for payments Pali Bhat described this as more of a rebranding than a change to the underlying products or technology. Sites like Airbnb, Fandango and Instacart have already started accepting it.

Google was the first to bring mobile NFC payments to phones, which it called Google Wallet. This is because unlike in the West, India doesn't have to deal with "n" number of payments apps ala Google.

The combined user base of Apple Pay, Samsung Pay and the new Google Pay is expected to exceed 500 million by 2021, Juniper Research predicts.

Built on the government-supported Unified Payments Interface (UPI), Tez allows users to make payments straight from their bank accounts.

The impact on you at home: Google Pay may be replacing Android Pay on our phones to streamline the experience, but it doesn't simplify the Android digital payments landscape in the slightest. However, while Google Wallet still exists, the tap-to-pay system was then rebranded Android Pay and introduced in multiple markets.

Other reports by AllAboutTopnews

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