Facebook Changes May Impact San Antonio Digital Marketers

Lena Tucker
January 14, 2018

"It's important to me that when Max and August grow up that they feel like what their father built was good for the world", Zuckerberg told The New York Times.

And has calculated that for Mr Zuckerberg, the co-founder, chairman and CEO of Facebook, this translated into a personal hit of 3.3bn - a 4.4 per cent fall in his personal fortune. The question is whether he'll actually follow through, or if his grand plan will be just another marketing exercise. For users who rely on Facebook for news, even if they don't comment or share brand- and media-created content, it will come as unwelcome news. Platforms like Twitter and Facebook have already become a place many people get their news. But it's also possible that these new moves undermine those initiatives, and that Zuckerberg's aim to make users more happy could also make them more misinformed.

With this change, Facebook aims give its users a prime spot.

"There is really no silver bullet here to determine what is most meaningful, but we are trying to mine the signals to get the best representation that we can", Hegeman said.

The prospect didn't appear to weigh too heavily on Global News, an early and frequent adopter of Facebook as a distribution channel.

Facebook's shift toward promoting conversation plays to the HuffPost's existing focus, Lau said, adding that the media outlet has always tried to foster discussion among its readers. This is a minor nuisance to me, but it could be heart-breaking for those who've lost a child or want one badly.

Facebook took a look at their mountain of data and made that decision for you, replacing publisher content with something that evokes ever-more extreme emotions rather than serious interest in what is actually happening around you. Likewise, the pet-obsessed like to post photos of their puppies and kitties. Video posts on Facebook have also increased in the past two years, further contributing to this state.

Zuckerberg has at least stopped saying it's "crazy" to think none of this propaganda had any influence. It was a tool to communicate and engage with the people you cared about. With regards to video, he said there will be greater emphasis on live video in your feed because people tend to "interact" with those videos more than others. They want to believe what they're doing is good.

Zuckerberg said he fully expected some "measures of engagement" to decline as a result of the changes.

Facebook boss Mark Zuckerberg has announced changes to how the social network's news feed works, making posts from businesses, brands and media less prominent. The hope is that posts by people over companies will foster community, commenting, sharing and interaction. Hordes of people acknowledge they are now addicted to Facebook and suffer from depression, anxiety and a host of other ailments because of it.

"The most hard thing about this", Chavern said, "is that it will impact some publishers more than others, but it really emphasizes that all are subject to these Facebook rules and they can change whenever without much rationale and without much consultation". For some, this might be news articles and, for others, it might be babies.

Other reports by AllAboutTopnews

Discuss This Article