Cops on standby as EFF goes on H&M rampage

Nick Sanchez
January 14, 2018

A socialist group known as the Economic Freedom Fighters destroyed an H&M store in a mall in South Africa, after the clothing company marketed and sold what some say is a racist sweatshirt.

H&M caused an outcry after an advert featuring a young black model wearing a jumper with the words: "Coolest monkey in the jungle", went viral on social media.

The image copped widespread criticism, with U.S. singer The Weekend among those to voice his distaste, saying he was "shocked and embarrassed".

Police fired rubber bullets to disperse demonstrators who ransacked several of the Swedish fashion group's stores in the Gauteng province, where South Africa's economic hub of Johannesburg is located.

Police were called to H&M stores following reports of violence and damage.

On the other side of Pretoria, police officers were on standby at the Kolonnade Mall, as the EFF protests targeted different shopping centres.

The image advertising the £7.99 jumper was removed from H&M's United States and UK websites shortly after the outrage broke and the retailer quickly issued a statement apologising to "anyone it may have offended".

Bernard Joseph, EFF Western Cape chairperson, said they were protesting against H&M, and were hoping to convince H&M management to refrain from portraying their children as monkeys coming from the jungle."We trust that H&M will listen to our demands", he said.

The company said it had removed the image from all its marketing.

"We will now be doing everything we possibly can to prevent this from happening again in future".

However the image was still shared thousands of times on social media and drew comments from dozens of high-profile critics.

'We're deeply sorry that the picture was taken and we also regret the actual print. "Get over it", Terry Mango wrote in a since-deleted Facebook post.

Other reports by AllAboutTopnews

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