Burger King prank explains exactly what net neutrality means for you

Randall Padilla
January 26, 2018

In the ad, Burger King uses its signature sandwich, the Whopper, to show how people could get their sandwiches more quickly by paying more.

Customers grow increasingly outraged as they realize that their Whoppers will be prepared in accordance with how much they pay for "MBPS", or "making burgers per second".

So net neutrality proponents are getting an assist from an unlikely source - Burger King.

In December, the Federal Communications Commission voted to get rid of Obama-era "net neutrality" rules that regulated businesses that connect consumers to the Internet, and now granting broadband companies the power to reshape customers' experience online, The New York Times reported.

The video is meant to educate patrons and viewers about the FCC's decision in December to repeal net neutrality.

In a surprisingly effective and moving ad a year ago, Burger King compared the bullying of a kid in its restaurant to the bullying of a Whopper Jr.to show how important it is to stand up and speak out in a situation where someone is getting bullied. One previously upset man said that he "didn't think that ordering a Whopper would really open my eyes up to net neutrality".

While it's unclear what the future will hold for net neutrality, Burger King is doing their part by letting everyone know they believe everyone should pay the same for Internet service (and their Whopper sandwich).

For the purposes of the campaign, you could order a Whopper at "Slow MBPS", "Fast MBPS" or "Hyperfast MBPS" for up to $25.99 for those who elected to pay in the priority "fast lane". Pai pointed that out in this video before the Net Neutrality rules were repealed. "It's stupid, but true", another said. "That is why we created this experiment, to call attention to the potential effects of net neutrality". Only 20 percent of United States households have a choice when it comes to high-speed broadband provider, as the big cable companies mostly operate regional monopolies.

Net neutrality is now in hospice care-not quite dead, but the future is grim.

Burger King says that it used real customers in the ad.

Other reports by AllAboutTopnews

Discuss This Article