Google is blocking YouTube on Amazon's Echo Show and Fire TV

Lena Tucker
December 7, 2017

Meanwhile, the e-commerce site thinks Google is setting a disappointing precedent by selectively blocking access to an open site. In its own statement, Seattle-based Amazon said its gadgets now send users to the YouTube website, and the company hopes to resolve the dispute as soon as possible.

That's not an unreasonable position to take, as the company surely wants more control over the YouTube experience on Amazon's products, but unfortunately the only people getting hurt in this feud are customers. In 2016, YouTube's viewership on TV screens grew 90% compared to 2015, according to the Google-owned company.

Google says it will pull its YouTube video service from Amazon's Fire TV and Echo Show devices in a nasty fight between the big boys of consumer tech that leaves consumers in the crossfire.

Amazon said it hoped to resolve the issue, and noted that Echo Show users can still access YouTube video through the internet, just not through the YouTube app.

"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services", a Google spokeswoman said. Previously, Apple TV owners would need to stream Prime Video from a separate device, such as Amazon's Fire TV. As a result, and because Amazon does not carry Google devices such as Google Home, Chromecast, or Nest devices, it has pulled YouTube from the Amazon devices.

The search giant added that Amazon has stopped selling some products from Nest, a device maker that, like Google, is a subsidiary of Alphabet Inc.

For Google, however, the loss of revenue from Amazon's website, and the minor inconvenience of Amazon apps not casting is nearly inconsequential. Like Google, the Amazon statement ended with "hope" for a resolution soon.

Of course, Google is taking this quite personally and has blocked Amazon from implementing Alexa commands into its YouTube app due to a violation to the Ts & Cs. For now, Amazon users will have to deal with the impending loss of YouTube as displayed on various warning pop-ups littered throughout Amazon's products and Google users will have to put up with the inability to cast Amazon apps.

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