Apple Not Happy With Clothing Company Using The Name Steve Jobs

Nichole Vega
December 30, 2017

As you'd expect, Apple wasn't best pleased with the name of its founder being used by someone else, so the brothers were hit with a lawsuit. That's right, a clothing company out of Italy named Steve Jobs. Italian brothers Vincenzo and Giacomo Barbato have won a prolonged battle against Apple in an Italian court, which enables them to call their company "Steve Jobs".

Of course, Apple made a decision to sue them over the trademark and lost their fight in court. The company's logo is a large J with a bite taken out of the left side, in a not-so-subtle reference to the Apple logo you know and love.

The arguments in court revolved around the use by the brothers of the Apple trademark.

The case not only covered the name but also the logo the brothers were using. The court decided that the brothers could use the "bite" mark on the "J" was not a bite because letters are not edible.

Apple did, of course, challenge the branding, sending the brothers four huge folders of legal documents, but the EU's Office for Harmonization in the Internal Market rejected Apple's objection. But then, there is a chunk bitten off of it just as with the Apple logo. Among the other products, they hope to include to their portfolio include T-Shirts, bags and other fashion accessories all sporting the Steve Jobs brands.

'We are working on a line of highly innovative electronic devices, projects we have been working on for years, ' the pair said.

Iconic names like Mac, iPhone, and iPod may be off limits for company names, the Steve Jobs isn't. Already being forced to admit older iPhones were being purposefully slowed down, followed by an apology and cheap battery replacement offer, now Apple has lost a multi-year Steve Jobs branding legal battle.

Other reports by AllAboutTopnews

Discuss This Article