Amazon's Echo Dot speaker literally sells itself

Lena Tucker
December 27, 2017

But while impressive sounding, the stats lacked the specificity and context - as is typical for Amazon - to determine just how massive the ecommerce company's haul was.

Over the course of one week, more than 4 million people became Prime members or started a free trail, sending the e-commerce giant's membership count to new highs, it said.

Amazon's own hardware products - including Alexa-enabled devices, Echo Dot and Fire TV Sticks - were ranked as the best-selling products from any manufacturer in any category across the entire Amazon platform.

Complete figures for holiday 2017 are still being compiled, but Amazon is expected to grab more than 50% of all new digital sales, according to CNBC. Its Alexa voice assistant landed in more homes, with "tens of millions of Alexa-enabled" devices sold during the period.

"The more that Amazon cannot just get its Echo devices out there, but get its Alexa technology embedded in a variety of things, including cars, that'll be the long-term win", Mark Mahaney told CNBC's "Squawk Alley" on Tuesday.

According to Amazon's data, Alexa's East Coast users requested holiday music 2.5 times more than West Coast users, with "Jingle Bells" being the most-requested song. The most-watched Amazon original movie was "The Big Sick" starring Kumail Nanjiani, who co-wrote the script with his wife, Emily V. Gordon.

The most-watched Amazon Channel subscriptions over the 2017 holiday season were HBO, Showtime and Starz, and the current seasons of "Game of Thrones", "Shameless" and "Power" were the top watched shows on each channel, respectively. This holiday season, shoppers asked Alexa to order. more Alexa devices. As one quick example, Amazon notes that customers ordered more than 1,400 electronic products per second via mobile devices during the recent holiday shopping season.

Amazon's peak day of customer fulfillment in 2017 was December 19.

Other reports by AllAboutTopnews

Discuss This Article

FOLLOW OUR NEWSPAPER