Amazon Prime Video In Action On The Apple TV

Nichole Vega
December 8, 2017

Despite its public spat with Google, Amazon has announced that the Prime Video app is now officially available on the Apple TV in over 100 countries.

Separately, Google has pulled support for its YouTube video service from Amazon's Fire TV and Echo Show devices in the latest phase of an escalating war between the two online giants.

Either way, with no headway being made in that domain just yet, Fire TV users who open the YouTube app on their devices are now met with a message informing them that "starting on 1 Jan 2018, YouTube will not be available on this device". To get it, you need to go to the tvOS App Store and search for "Amazon", click on Amazon Shopping, and then select Prime Video from the "More by this Developer" section.

A source that has personal knowledge of the matter revealed basically what pushed Google to pull YouTube from Amazon devices is the fact that Amazon opted to promote a technically hacked version of the site instead of reaching out to them in an effort to ultimately sort this out.

Google and Amazon are taking their very public feud to the next level and their customers are paying the price. Currently, Apple's original content consists of shows such as Carpool Karaoke and the inane reality TV competition Planet of the Apps, which pales in comparison to the kind of award-winning programming Netflix and Amazon have been developing, such as Stranger Things and Transparent. It's not just available on the new Apple TV 4K either, as it will also support previous generations of the set-top box. The paid subscription service is going to add new contents on a regular basis.

The lack of Dolby 5.1 support is an immediate disappointment for owners of the Apple TV 4K unit, which is capable of delivering 4K, HDR, Dolby Vision and 5.1 sound. And, trust me, if you don't have multiple 4K sources already, you will do soon. It's also possible, with a few extra clicks for confirmation, to display your iCloud photos onscreen. You can't get access to Sky's 4K sports coverage (although that holds true on any platform save Sky Q), and although there is a Now TV app, this only provides access to Sports via day passes. "The Sports tab in the Apple TV app makes it even easier for fans in the U.S. to track the teams, games and moments that are important to them". Amazon joined Apple TV on Wednesday. This is a game-changer and makes the Apple TV 4K a much more viable alternative to the Amazon Fire TV stick, if you're an iOS user. Though an iPhone isn't required, Apple TV will be most useful with one. One of the more popular streaming delivery systems is Apple TV.

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