Amazon finally opens door to Australian customers

Randall Padilla
December 5, 2017

U.S. internet retail giant is offering millions of products from well-known Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace.

"We've always believed that Amazon is here to assist the retailers of Australia to grow and develop their businesses both locally and internationally".

Australian customers can also access Prime Video and Twitch Prime today. Through business efficiency and heavily leveraging robotics, Amazon have found their way to mastering the cost of delivery and that looks set to continue here in Australia. Local players with strong and established delivery networks and capabilities could potentially blunt the disruption that Amazon may cause.

In a statement on Tuesday, Amazon said it would offer free delivery on "eligible" orders over $49, and one-day delivery in some regions.

Customer orders will be fulfilled from Amazon's new centre in Dandenong South.

Over in the kitchen section, a Sunbeam digital slow cooker is selling at Amazon Australia for $54.97, which qualifies for free shipping.

He said Amazon's key strength in the U.S. is the fact its strategy is driven by data, not gut feel, which is a key source of the marketplace. "I think this may prove hard", Power said.

Amazon Fresh - the supermarket arm of the multinational - also isn't launching here just yet, which is good news for the Woolies at Marrickville Metro, who just spent a bundle on renovations. "The Aussie retailers breathe a sigh of relief as they realise that the range is bad and the prices are exactly the same".

"We are here to take Amazon on", he said.

Amazon has been tight-lipped about its Australian marketplace strategy - in which it allows other businesses to sell through its website - in the lead up to its launch.

Globally, approximately 50 per cent of Amazon's total units come from Marketplace sellers.

Chairman of the Australian Competition and Consumer Commission Rod Sims last week said the arrival of Amazon would be good for consumers, but less so for incumbent retailers.

"Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia", said Braeuniger. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love. Many products will ship out of a Melbourne-based warehouse the company began setting up months ago.

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