Amazon acquires smart home video platform Blink

Nichole Vega
December 26, 2017

Back in 2014, a young startup by the name of Blink hit the scene with a smart home security camera that promised to be affordable, truly wireless, and filled with the most important features. The campaign was a success, with Blink raising five times the amount it initially targeted. This makes Blink's system, which will stick around following the acquisition, much easier to set up than competing products, as the hardest part about installation is picking out a place to put the device. The video door-bell that costs $99 also comes in battery powered.

It's not hard to see, therefore, why Amazon might have been interested. Amazon recently announced a delivery service that allows someone to walk into your home to drop off a package.

Walmart, meanwhile, is testing a system that would sync up with home security cameras to let delivery workers leave groceries in your home fridge. It's proved a controversial launch for Amazon, given it requires trusting couriers not to take advantage of the access they're given. Blink had raised almost $30 million in funding, most recently $3 million in convertible debt this past February, according to VC-research firm PitchBook.

For the moment, Blink will continue to offer the same range it already has, and the team is playing coy on what it might be doing for Amazon.

Amazon confirmed the acquisition in an email to The Verge, saying, "As one of [Blink's] distributors, we already know customers love their home security cameras and monitoring systems. It's Day 1 for us at Amazon, and we're looking forward to seeing what we can deliver to our customers together", reads the press release from Blink.

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