United States online sales climb to record high on Black Friday and Thanksgiving

Randall Padilla
November 29, 2017

"More broadband options will guarantee a better internet experience for businesses and consumers, ensuring Black Friday and Cyber Monday shoppers will have no problems finding the best deals online for many years to come". As of 10 a.m., sales had reached $840 million, a 17% increase from past year.

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", said ShopperTrak Senior Director of Advisory Services Brian Field in a statement.

"The Christmas shopping period kicked off in emphatic style over the Black Friday-Cyber Monday weekend, with more people than ever before buying discounted products online".

"Last year, sales were pulled forward by the increased November activity, and as we move into December, we're expecting to see a repeat of last year's pattern with footfall slow to build, after Black Friday has taken the stuffing out of bargain-hunters, but we're predicting a resurgence of activity in the last week before Christmas". Moore said he's done some online shopping, but the allure of in-store-only deals drew him out from behind the computer.

US consumers kicked off the holiday shopping season with an online frenzy, breaking spending records over Thanksgiving and on Cyber Monday.

Reports today from online retailers trade body IMRG revealed that online sales in the United Kingdom on Black Friday were up 11.7% on past year. Total sales this year exceeded the indicators of last year nearly 18%. While that may mean online sales will continue to grow, McQuiston says consumer affinity to get "hands on" with deals and sale items lends itself to in-store black Friday deals sticking around.

Cyber Monday dates back to 2005 when it was first used as a promotion for Shop.org. ShopperTrak added that after Black Friday, Dec. 23 and Dec. 16 - both Saturdays - will be the second and third busiest shopping days of the season. Shoppers started lining up as early as 5:45 p.m. on Thanksgiving. Earlier on Friday, Macy's CEO Jeff Gennette told The Associated Press said he was pleased with the kickoff to the season. Until the user centricity of some retail sites is addressed and improved, the desktop will still have a lead in terms of online buying.

"I'd much rather do online", Boyd said.

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