Local stores offering Cyber Monday deals

Lena Tucker
November 30, 2017

Surveys conducted for the NRF over the weekend found that more than 174 million Americans shopped online and in stores between Thanksgiving and Cyber Monday, up from the 164 million forecast.

Over the holiday weekend, shoppers said they headed to department stores (43 percent) and shopped online (42 percent).

Although the NRF declined to provide actual sales figures, Adobe said in its own report that consumers shelled out $6.59 billion online during Cyber Monday, including $2 billion in sales made via smartphones.

Sales on "Cyber Monday", begun in 2005, have grown to the point that online sales are an important part of overall sales at the start of the holiday shopping season.

The sales data for traditional brick-and-mortar stores is still unavailable.

Nearly 22 million consumers from across the country are thought to have made a purchase on November 27th this year, taking advantage of retailer discounts and contributing to a total £7.8 billion spend carried out across the entire four day spree which began last Friday. But, Shay said, retailers today are like consumers, they don't differentiate between whether something is bought online or in stores.

- But 65 million shopped both online and in-store, and they spent substantially more than those who shopped only in person or online.

RetailMeNot, Inc. estimates that approximately $4.4 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2016, more than $600 million of which were attributable to its in-store solution. "However, younger consumers (those under 34) are still savvy when it comes to online shopping and leveraged their smartphones the most to browse for the best deals from some of their favorite retailers".

Black Friday weekend no longer brings a stampede of crazed shoppers to America's malls.

"We find that Black Friday shoppers are actually more active on their phones than shoppers during typical days", Sutton says.

The kickoff to the holiday shopping season is a now a five-day affair of discounts and perks - and nicknames, stretching through Black Friday into Small Business Saturday and finishing on Cyber Monday.

Preliminary data tracking shoppers' visits to physical stores on Thanksgiving Day and Black Friday shows a year-over-year decline of 1.6 percent, according to retail research firm ShopperTrak.

Millennials, who are often one of the trickiest consumer groups for retailers, were big spenders this past weekend. Other popular destinations were electronic stores (32 percent) and discount stores (31 percent), according to NRF's survey of roughly 3,200 consumers.

Neil Stern, a senior partner at Chicago-based McMillan-Doolittle, experienced it firsthand as national retailers such as Wal-Mart Stores Inc., Amazon.com and Target Corp. competed for sales by offering discounts and promotions.

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