Investors Sell Shares of Apple Inc. (AAPL) on Strength on Insider Selling

Nichole Vega
September 4, 2017

September 12 was reported earlier this week by the Wall Street Journal as the likely date for the special fall event, where Apple typically unveils its newest iPhone models and other hardware upgrades. Instead of the expected sequential-assisted nomenclature of iPhone 7, iPhone 7s, iPhone 7s Plus and iPhone 8, we're apparently going to get iPhone 8, iPhone 8 Plus and iPhone Editon.

The iPhone 8 is said to cost $649 (€542/Rs 41,515), whereas the iPhone 8 Plus is expected to set you back by $769 (€643/Rs 49,191).

Siri is also getting a redo with what is being called a more natural sound. With this in mind, it is expected to release three new smartphones, iPhone 7S, iPhone 7S Plus and its anniversary iPhone, which is now known as the iPhone 8. This year is no exception, as Apple has officially set a date for their event, which will take place on September 12. Moreover, Apple's devices are known for not supporting microSD cards and experts would certainly criticize Apple for equipping its flagship smartphone with only 32GB.

So to sum things up, the iPhone 7S might be iPhone 8, iPhone 7s Plus might be iPhone 8 Plus, and the premium iPhone 8 might be iPhone X or iPhone Edition.

Considering iOS 11 Beta 9 has been released three days after the Beta 8, there must have been some pretty big bugs which required a fast reaction from Apple.

We won't know for sure what Apple intends to call the new models until the official unveiling on 12 September.

Apple iPhone 8 is rumoured to come with edge-to-edge OLED screen.

iPhone X moniker seems the most reasonable option. This is as the technolgy already made its debut in Apple iPhone 7 Plus a year ago. In fact, take the iPhone 8 and iPhone 8 Plus will be the rumoured iPhone 7S and iPhone 7S Plus, with wireless charging and many other unknown features. This has reportedly been revealed by Robert Hwang, CEO of Taiwan-based iPhone assembler Wistron. The numbering system stopped making any sort of sense a long time ago, and an overhaul to iPhone branding is long overdue.

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