Google Play Store now priotises stable apps

Nichole Vega
August 5, 2017

It's Google's very own "how to succeed in Android app development" guide, and it's free on Google Play.

Google has announced a change that it will soon be rolling out to its Play Store and according to that, the better performing apps will now get more preference in the Store than the non-performing ones. Now the Play Store will account for crashes, render times, battery usage, and number of uninstalls when presenting search results and ranking popular apps.

This new Google Play ranking algorithms will be tested out on selected users but will eventually expand across all Android devices eventually. "In fact, in an internal analysis of app reviews on Google Play, we noticed that half of 1-star reviews mentioned app stability".

App developers who favor speed to market as opposed to actual app quality could find themselves punished by Google. In addition, app developers should also pay close attention to ratings and reviews to get real-time insights from the people who use the app, said Google.

The Android vitals dashboards are meant to be useful for both developers and business owners alike by offering quick reference performance metrics to monitor an app. Now Google is looking to punish those apps by making them less visible in search results, which will hurt their chances of being discovered and downloaded. The results can be seen when you're manually searching for an application or game, as well as when you're just scrolling through the home page of the Google Play Store.

The decision by Google to roll out an algorithm that weeds out the bad apps comes at a time when global app downloads continue to defy the concept of peak app. Google notes the change has had a positive impact on user engagement, with people installing higher quality apps being less prone to uninstalling them afterwards and using them longer.

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