Samsung reportedly developing a voice-activated speaker similar to Amazon Echo

Nichole Vega
July 5, 2017

Today the Wall Street Journal (WSJ) now believes that Samsung is developing a voice-activated speaker powered by its virtual assistant Bixby.

According to an inside source speaking with The Wall Street Journal, Samsung's smart speaker project is now codenamed Vega (not to be confused with AMD's GPU architecture). With Bixby speaker, Samsung will be joining the ranks of smart home speakers like Google Home and Amazon Echo. "Developing Bixby in other languages is taking more time than we expected mainly because of the lack of the accumulation of big data", a Samsung spokesperson told publication. The speaker, now codenamed Vega, is still in the early stages of its development, so there isn't any information on its specs, any features it will have, or even a provisional release date. The priority for Samsung is to make Bixby's English version available for the Galaxy S8.

In March Jean-Daniel Ayme, Samsung's corporate vice president for mobile in Europe, told CNBC that Bixby's integration with its flagship Samsung Galaxy S8 phone would set it apart from competitors. It was earlier tipped to be working on the project codenamed Hive in March 2005, but it was reportedly shelved due to a software issue with the voice recognition technology. Bixby does seem like a very competent digital assistant, but with the significant delay in the voice assist launching in the United Kingdom and USA, we have our concerns. Now Samsung appears to be looking to expand into another area- smart speakers, in order to compete with the Apple HomePod, Amazon Echo and Google Home.

What's your take on the Bixby speaker?

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