Lyft Is Testing a Late-Night Taco Bell Feature

Randall Padilla
July 26, 2017

But sometimes you're just craving a Doritos Locos taco to chase that regrettable shot of tequila (hey, it was National Tequila Day yesterday, okay, gosh) before heading home.

The new offering will only be available as a limited release at first, in Orange County, CA, between July 17-30 and August 3-6.

Lyft riders will be able to add a Taco Bell stop to their trip via the ride-sharing app. Competition aside, let's rejoice that these services are making it easier for party people to get their fast-food fix without risking being behind the wheel. Through the "Taco Mode" feature, passengers travelling between 9pm and 2am PT will have the ability to request that their driver stops off at Taco Bell along the way. "We're combining two of our passengers' favorite activities - a night out with friends and enjoying Taco Bell -which means there is even more of the night to love". Lyft has plans to expand the late-night deal to additional markets before the end of 2017, and eventually roll the program out nationwide in 2018. "Now we're not only going to make it permissible, we're going to celebrate this behavior". Well, an LRW-Lyft study this June found those coveted millennial customers most often use ridesharing apps during a night out than any other time. The closest Taco Bell is miles away and you definitely aren't planning to literally "run to the border" after a few cocktails, craft beers, and Zimas.

"They should never eat anything in YOUR auto and for them to promote this is foul".

Is it just me, or does it seem like Taco Mode is Lyft's answer to UberEats?

Other reports by AllAboutTopnews

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