High-end camera manufacturer 'Red' is making a 'holographic display' smartphone

Nichole Vega
July 8, 2017

In RED's own words, the Hydrogen One's "retina-riveting display features nanotechnology that seamlessly switches between traditional 2D content, holographic multi-view content, 3D content, and interactive games".

RED is one of the world's leading high-end camera companies, which makes cameras worth more than $50,000.

The basic model is made out of aluminum and will cost $1,195 and there's also a titanium model that will start at $1,595.

After creating cameras used to film blockbuster movies such as Guardians of the Galaxy: Vol. 2 and The Martian, RED has now opened preorders for a smartphone that has a holographic display as its headline feature. We will NOT guarantee these prices at the time of release.

Quiz: What do you know about Android? It will be powered by Google's Android operating system and is available to pre-order today. Though exact specs have yet to be announced, YouTube vlogger Marques Brownlee tweeted that the phone will offer a textured grip-friendly design, headphone jack USB Type-C and microSD ports.

The company says the device will ship in Q1 of 2018.

Camera companies have had to adapt their business models quickly over the past decade to account for the rise of smartphone cameras.

RED founder Jim Jannard mentioned, "There is no good way to describe it until you see it".

Similar to Amazon's somewhat gimmicky Fire phone 3D technology, as well as the glasses-free 3D tech featured in Nintendo's 3DS, the Hydrogen One also features three-dimensional functionality. But for the moment, think about what a holographic screen could do for you... As an additional benefit, customers placing the early orders will be given a "special small token". However, the company has not revealed any information like Storage, RAM or camera. Most importantly though, due to display production limitations, the company will not be able to fill all orders on time. Both LG and HTC tried their bit on holographic media back in 2011, then followed by Amazon's spectacular failure of the gutsy 3D Fire Phone (which had the ridiculous four tracking cameras) in 2014.

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