Google's updated feed shows content tailored to your interests

Lena Tucker
July 20, 2017

The company outlined a major update to the app, which rolled out Wednesday in the USA and internationally over the next couple weeks.

Google analyzes data it already knows about you to tailor the feed.

Google's feed results will prioritize relevance over timeliness, which can allow a user to discover missed stories of interest from the past.

In short, the Google Search app will suggest things for you to check out, before you even start typing.

As you may guess from the name, Google feed is a lot like Facebook's trademark news feed, the place where many millions of the social network's users get the latest updates from their friends and about the world at large. And, when available, Google says users will be able to fact check and see other relevant information to help get a better understanding about the topics in their feeds.

Google Now has always been the center of the mobile search experience, offering relevant information as well as things you're interested in.

It is only obvious to draw a comparison between Google Feed and the Facebook News Feed, which one can search for update from friends, family and various other sources. You can do this in the settings, but also from search results. Not only will it feature stories and other content based on your searches, but also considers what's trending near your location. The Google Now branding disappeared late a year ago, which is when Google started referring to this screen as the feed. Google expects that Feed could make Google app as popular as Facebook and Twitter. Odds are you use one of the following: Gmail, Drive, Chrome, YouTube, Play, or Google Maps.

If you're exhausted of a certain topic popping up on your feed, like perhaps "Donald Trump", you can tell Google to stop showing stories about him in your feed. Rather than create a copycat feed that depended on them and fell short in their absence, Google purposefully built a ghost town that treats their omission as a feature, not a bug.

Expect to see everything from videos, to news articles, to listicles in the updated feed. Multiple reports claim that the search eventually plans to extend its availability beyond Android and iOS to the web in a bid to target desktop users.

In addition to putting Google Feed on mobile apps, the company is looking at attaching it to web browsers in some form, Shashi Thakur, a second Google vice president for engineering, said during the briefing.

Other reports by AllAboutTopnews

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