You'll now get fewer annoying review prompts on your iPhone and iPad

Nichole Vega
June 13, 2017

Lin explained that while Apple's app submission and approval process is particularly stringent, some deadbeat developers are still able to exploit the App Store's search ads due to their inherent lack of approval or filtering process.

While Apple will likely tread lightly in enforcing these policies in China, the tech giant is faced with a choice of appearing like a paper tiger or be on the bad list with the Chinese government.

Apple won't allow third-party apps to ask you to leave the app altogether, but instead will offer an alternative that allows you to give it a star rating without having to leave the app you're using. So where developers would need users to constantly re-rate apps over time, now they don't have to because one rating can stick for a long time.

The new tool was part of an overhaul of the review policy, which also gave developers the ability to respond to user comments directly - but it wasn't mandatory. If a user does go through, a Touch ID prompt box pops up for authentication, but states that the user will pay $99.99 for an automatically renewing seven-day subscription.

Now, it's worth noting noting that some of the incentive for developers to constantly prompt for reviews has been taken away. In a change to the App Store rules this week, Apple said it will now enforce hard limits on how review prompts show up and how often users have to see them. In fact, come September, iOS 11 will force app developers to provide the full range of location permissions, not just the on or off you get now. That was previously one of the biggest drawbacks of submitting an app review. And, it will be possible to disable these review prompts entirely starting in iOS 11.

The iOS 11 is now available only to developer account holders.

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