Apple's iPhone 7 was the world's best-selling smartphone in Q1

Nichole Vega
May 12, 2017

"Global smartphone shipments reached a robust 353.3 million units in Q1 2017". Rapidly expanding 4G infrastructure and low-priced 4G data services introduced by India telecom leader Reliance Jio have led to increased competition in India and stimulated higher demand for 4G-capable devices, reports Kantar. The push towards digital currency, which promotes a potent new use case for smartphones, is also expected to accelerate sales.

Xiaomi and BBK (Vivo) are now tied for second place in India at 12% of sales each, followed by Lenovo (including Moto) at 11%, and Oppo at 10%.

Xiaomi has been pushing a complete lineup of products, including smartphones, tablets, smart TVs, air cleaners, set-up boxes and routers, to promote its brand image in India and other overseas markets. In the first quarter the leader in sales, experts have called the iPhone 7, which won 6.1 per cent of the market or of 21.5 million units.

The CMR Mobilytiks Insights report overturns many perceptions about what makes a smartphone popular with buyers. Strategy Analytics said the devices sell well in Asia and Europe. Furthermore, the report also hints at great purchase intention, with 52 percent of smartphone owners looking to upgrade their devices in the next twelve months.

In the meantime, foreign smartphone makers like Samsung and Apple took a hit, losing ground to the emerging Chinese brands that are commanding a larger share of the market every year.

Meanwhile, Huawei has teamed up with Flex India to manufacture smartphones in India.

Citing senior industry executives, ET said that "distributors have already informed the brick-and-mortar cellphone stores that iPhone 5s supplies will be eased out, and that the model would be sold only online - at an aggressive price point". While many consumers in India don't initially consider Oppo and Vivo they pick up share due to their strong in-store presence.

Pricing continues to be a factor, then Kantar report goes on to note, but has become "less significant".

Oppo, which was founded in 2001, is a subsidiary of privately held BBK Electronics, which also controls smartphone brands Vivo and OnePlus.

Other reports by AllAboutTopnews

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